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But the new messaging may work against the image the brand has been cultivating for the past several years. and Hardee's-- currently operates 3,800 restaurants around the the world. Trump's former labor secretary nominee believes the saucy spots were key to reviving both burger brands during his tenure.SURPRISING FACTS ABOUT CARL'S JR “There’s a risk in alienating their old base, because people interested in edgy commercials and edgy branding may not be interested in the new branding,” Ernest Baskin, an assistant professor of food marketing at St. After 16 years as CEO, Puzder will be replaced by Jason Marker, the former president of Kentucky Fried Chicken's U. “I think that any grocery store you go into, or drug stores you’re going to see on magazine covers things that are more revealing than you saw in many of our ads.We got the attention of this demographic, young hungry guys, which was what our marketing and research department advised us to do.” It’s not just the commercials that are changing, though.The chain is also remodeling its yellow star logo, which will see the removal of the happy face in the middle, with the red and white lettering switched to black.
Challenge yourself everyday, try doing new things (mostly things out of your comfort zone). "Every brand needs to change with the times, especially in the fast food category," Jasmine Sandler, an award winning markerting strategist and CEO of the Agent-cy Online Marketing told Fox News.Sandler cited Burger King's move away the "the King" to its food as one industry example where a company realized it had to pivot its messaging (however flashy) to stop losing marketshare.I’m sorry that they feel that way, but we saved the company with those ads, we saved a lot of jobs,” Puzder, the former CEO of Carl’s Jr.and Hardees, told FOX Business, earlier this month.