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How have we chosen to embrace new products and services enabled by technology, while rejecting others?Have we been overwhelmed by choice and possibilities, or found ways to integrate technology into our lives, sometimes subverting corporate expectations?html head meta http equiv content type text charset ISO 8859 1 title Google style body td a p h font family arial sans serif size 20px color 3366cc q 00c script function sf document f focus bgcolor ffffff 000000 link 0000cc vlink 551a8b alink ff0000 onload if images new Image src nav logo2 png topmargin 3 marginheight center div align right nowrap padding bottom 4px width 100 href url sa pref ig pval www de 3Fhl 3Dde usg Z0CJb WM4Hl Sg Uf Avcq REfrp5hx E Diese Seite personalisieren nbsp https com accounts Login continue hl Anmelden img alt height 110 intl logo gif 301 br form action search name defer table border 0 cellspacing cellpadding 4 tr b Web class imghp ie oe tab wi Bilder groups grphp wg news nwshp wn froogle frghp wf options Mehr raquo valign top 25 input hidden value maxlength 2048 55 Suche btn G submit btn I Auf gut Gl??2 advanced Erweiterte preferences Einstellungen language tools Sprachtools colspan id all radio checked label for Das lgr lr lang Seiten Deutsch cty cr country DE aus Deutschland ads Werbung services Unternehmensangebote about ?The Key Findings One of the constant debates that rages among social scientists who observe the effects of technology has to do with whether humans desire greater simplicity or complexity as they progress.Many technology creators extol the value of convergence.It is that sensitivity that creators of domestic technologies need to keep in mind.While most domestic technologies embody notions of efficiency, so-called labour saving devices have not actually had that effect.
The nature of technology itself has undergone a transformation – it is no longer just a ‘device’, leaving us all as consumers with a sense of breathlessness and expectation – what next?
The choice was deliberate, to assess how much of consumer awareness and sensitivity went into the process of technology innovation.
Finally, we visited 250 homes in Mumbai, Kolkata, Hyderabad, New Delhi and Chennai.
It was also an exercise in anticipation – where will technology take us in the near future?
We explored how children are using technology to arrive at some possibilities.